In the vibrant heart of Jamaica, Queens, YoungHitz Rus is making waves as a music producer with a unique vision. His journey into music production began at the age of 15 when he first experimented with an MPC2000 and Microsoft Sound Recorder. From those early days, it became clear that music was not just a passion but a calling. “I’ve always loved to dance, and the rhythm often resonates with me more profoundly than vocals,” he explains. YoungHitz envisions himself as a conductor of sound, guiding listeners through an emotional journey filled with intricate beats and melodies. For him, producing is a dynamic performance art that allows for self-expression beyond the spotlight.
Growing up in New York, a city that stands as the epicenter of musical innovation, has significantly influenced YoungHitz’s development as an artist. Surrounded by a rich tapestry of culture and creativity, he found motivation in the diverse musical landscape. “In New York, everyone has a friend trying to rap or produce,” he notes, emphasizing the collaborative spirit that permeates the city. However, the most profound influence on his life came from his mother, a single parent who exemplified resilience in the face of adversity. “Seeing her succeed in a tough environment was all the motivation I needed,” he shares, highlighting the importance of personal inspiration in his journey.
YoungHitz’s creative process is a blend of ritual and spontaneity. He often starts his sessions by watching movies, drawing inspiration from their soundtracks or finding samples that spark his creativity. His musical influences range from classic 60s and 70s tunes to contemporary styles, showcasing his eclectic taste. A unique aspect of his process involves a pre-session ritual where he prays and blesses the creative space, setting a positive tone for his work.
Despite his rising success, YoungHitz faces challenges that many producers encounter. “The biggest challenge is the relentless pursuit of improvement,” he admits. He often grapples with overthinking, which can stifle creativity. To combat this, he prioritizes taking breaks to recharge and maintain his artistic flow. Traveling and exploring genres outside his comfort zone also keeps his music fresh and innovative.
One of his proudest achievements to date is the track “Bank Alert,” a collaboration with DarkKnightZM. This project highlights the power of cross-cultural partnerships in music, proving that collaboration can lead to extraordinary outcomes. “It’s incredible what can be created when artists from different backgrounds come together,” he states, emphasizing the importance of diversity in artistic expression.
Networking plays a crucial role in YoungHitz’s career. As a naturally social individual, he actively engages with other artists and creators through social media and industry events. “Success in this industry is not just about talent; it’s about the business acumen and hustle that takes your work to the next level,” he emphasizes. He understands that the music industry is competitive and requires proactive relationship-building.
Looking to the future, YoungHitz envisions himself as a leading A&R executive producer, guiding his label to new heights. His goal is to collaborate with a diverse array of artists across genres, from rap to EDM and pop, bringing his distinctive vision to life. He believes in the power of originality, stating, “Be original, have your own style and unique taste.” With this philosophy at the core of his work, YoungHitz Rus is well-positioned to make a significant impact in the music industry, inspiring fellow entrepreneurs to pursue their passions and embrace creativity.
