Rich The Kid joins Swae Lee in the official music video for the JBo-produced banger “Don’t Even Call.” Serving as the second single from Lee’s forthcoming debut solo album Same Difference, it follows “Flammable” and sets the stage for an inevitable Summer run.
Directed by Michael Gilbert, the small-screen interpretation of the Saint Luca & TheSkyBeats co-produced collaboration finds the pair partying with some choice eye candy at a decked out mansion without a care in sight.
In a press statement about the turnt-up track, lead producer JBo reveals:
“Around the end of 2023, I put a few posts on Istagram looking for cinematic loops. A platform called ArtistConnect reached out and linked me with Saint Luca. He sent a crazy pack through, I added drums to a few of them and sent those off to Swae in the beginning of 2024. He sent back two records and I knew this was one of them ones. About a year later Swae hit me and had added Rich on it.”
Born Justin DeVon Garner in Atlanta, JBo is an award winning hit-maker whose sound has helped define the energy of modern Hip-Hop and Trap music. Introduced to FL Studio in the ninth grade, JBo quickly became obsessed with production, trading video games for beat-making and discovering early that his music resonated with people around him.
His breakthrough came after linking with Mike WiLL Made-It and the EarDrummers camp, where he contributed to Juicy J’s iconic record “Bandz A Make Her Dance.” The track became a cultural moment and opened the door to a series of major placements. JBo has since produced records for artists including Rihanna, Lil Wayne, Future, Chris Brown, Rae Sremmurd, NBA YoungBoy, Gucci Mane, Megan Thee Stallion, Big Sean, Wale, Kid Ink, Wiz Khalifa, and Young Thug.
With over 3 Billion streams across Spotify and YouTube as well as more than 10× Platinum certifications, JBo is known for crafting cinematic records that move culture. Now expanding beyond production, he is building Sounds Like Muny. The new label, publishing, and distribution company is focused on discovering/developing the next generation of culturally creatives. [Photo Credit: Skye].
