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Royal Cheesecake & Varieties: Baking Success and Impact with Lenovo’s Platinum Grant


In a sweet victory for culinary excellence and community engagement, Royal Cheesecake & Varieties, led by dynamic duo Kenneth and Tamara Williams, has been awarded the prestigious 2024 Lenovo Evolve Small Platinum Grant. This recognition not only celebrates their exceptional talent in all things cakes and cheesecakes but also signifies an exciting opportunity for growth and empowerment. Kenneth and Tamara’s culinary journey began with humble roots and a shared passion for baking, inspired by family traditions and childhood memories.

From learning baking techniques from their mothers and grandmothers to starting their own dessert empire at a kiosk in Northgate Mall, Durham, in 2013, their dedication to their craft and community has been unwavering. Over the years, Royal Cheesecake & Varieties has expanded its presence, participating in farmers markets, festivals, and events across North Carolina. With each delectable dessert they create, they infuse it with love and a commitment to quality that reflects their rich culinary heritage.

The Lenovo Evolve Small Platinum Grant initiative recognizes small businesses making a positive impact in their communities through innovation and promise. For Kenneth and Tamara, this grant represents more than just financial support — it’s an opportunity to further their mission of empowering their community through their passion for baking. With the resources provided by the grant, Royal Cheesecake & Varieties plans to drive technological advancements, pioneer new initiatives, and cultivate strategic partnerships to continue making meaningful contributions to the community.

As they embark on this transformative journey, they remain committed to upholding their core values of excellence, innovation, and community service. Join them on their sweet adventure by following Royal Cheesecake & Varieties on Instagram @rcvcakes and be a part of their delicious journey towards success and impact.

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