As the cannabis industry continues to evolve, Four Real is setting itself apart from the competition in an innovative way. By merging two booming industries—cannabis and fashion—the brand is creating a unique synergy that not only celebrates the Coachella Valley’s lifestyle but also positions Four Real as a standout brand on the West Coast in 2025.
Founded in 2023 by D’Laurence, Miguel, and Dominic, Four Real’s approach is rooted in authenticity, quality, and community. Their strategic decision to expand into both cannabis and clothing sets the brand apart in an industry where most brands focus on one vertical. This dual-business model gives Four Real a distinct advantage, as it allows them to tap into two major consumer passions—wellness and self-expression—simultaneously.
Cannabis: At the core of Four Real’s mission is the dedication to high-quality cannabis products. From vapes and edibles to soon-to-launch premium indoor flower, Four Real delivers purity and consistency. They utilize CAT 3-4 Oil, ensuring that their products are free from harmful contaminants like pesticides. This commitment to quality makes Four Real a trusted name in the cannabis community, especially among those who are looking for clean, reliable products.
Clothing: As a natural extension of the brand’s ethos, Four Real is entering the fashion space with clothing that speaks to its roots in Coachella Valley’s culture and lifestyle. The brand’s clothing line is designed to resonate with individuals who not only appreciate high-quality cannabis but also want to make a statement through their wardrobe. Four Real’s apparel reflects the vibrant energy of the Coachella Valley, combining streetwear aesthetics with desert-inspired designs, creating an authentic, laid-back yet stylish vibe.
By offering both cannabis and clothing, Four Real is positioning itself as more than just a product company—it’s becoming a lifestyle brand. The clothing line, with its high-quality fabrics and unique designs, serves as a physical representation of the brand’s values. Whether it’s a hoodie for lounging at home or a graphic tee for attending a music festival, Four Real’s fashion collection allows customers to wear their love for the brand and the Coachella Valley’s culture.
This lifestyle approach is something that resonates deeply with West Coast consumers, especially in California. The state has long been known for its culture of wellness, creativity, and self-expression, making it the perfect market for a brand that spans both the cannabis and fashion worlds. By connecting these two industries, Four Real is creating an all-encompassing brand experience that speaks to the way people live, play, and express themselves.
Four Real’s Coachella Valley roots play a crucial role in uniting cannabis and fashion. The Coachella Valley is synonymous with music festivals, artistic expression, and an eclectic mix of cultures. These elements are at the heart of Four Real’s identity, influencing both its cannabis offerings and its clothing designs. By drawing inspiration from the region’s history, diversity, and vibrant festival scene, Four Real is able to appeal to a broad audience that embraces these cultural touchstones.
For consumers, Four Real’s products—from their cannabis offerings to their clothing line—represent a connection to the Coachella Valley’s unique vibe. Whether it’s enjoying a cannabis product while listening to live music or wearing a brand-new piece of apparel at a local festival, Four Real is seamlessly blending these two worlds into one cohesive experience.
Looking ahead to 2025, Four Real is poised to expand its presence on the West Coast, bringing their dual-business model to a wider audience. California has long been a trendsetter in both the cannabis and fashion industries, making it an ideal market for Four Real to build its influence. As the brand continues to grow, it will be able to tap into the state’s unique intersection of cannabis culture, streetwear, and music scenes.
For Four Real, the crossover between cannabis and fashion offers an opportunity to engage with a diverse group of consumers. The cannabis community is evolving beyond the traditional stoner culture, and consumers are increasingly looking for brands that reflect their values—brands that offer quality, sustainability, and a lifestyle that they can identify with. By offering both cannabis products and clothing, Four Real is making a statement that it’s a brand that understands these evolving needs.
Additionally, Four Real’s commitment to eco-friendly packaging, sustainable practices, and fair pricing ensures that their products align with the growing demand for responsible consumption and conscious fashion choices. As they expand their reach in 2025, Four Real’s ability to bridge these two worlds will allow them to stand out in an increasingly competitive market.
By combining cannabis and fashion, Four Real is paving the way for a new kind of brand in 2025. One that speaks to a modern, diverse, and conscious consumer base. Whether through their high-quality cannabis offerings or their carefully crafted apparel, Four Real is creating an authentic brand experience that appeals to the lifestyle of the Coachella Valley and beyond.
As the brand grows and gains recognition on the West Coast, it’s clear that Four Real is not just following trends—they’re setting them. With a unique approach to cannabis and fashion, Four Real is positioning itself to be a key player in shaping the future of both industries.
The next chapter for Four Real is just beginning, and it’s one that promises to redefine what it means to be a lifestyle brand in 2025. Keep an eye on Four Real as it continues to blend cannabis culture with fashion in ways that only this brand can.
Follow the brand on Instagram @KeepinItFourReal
